Technique
technique:ad_arbitrage
Buying inexpensive traffic and using it to generate higher-value advertising impressions or clicks.
Buying inexpensive traffic and using it to generate higher-value advertising impressions or clicks.
“Another thing we did in the early days was kind of an ad arbitrage.”
| Direction | Predicate | Other entity | Origin | EP |
|---|---|---|---|---|
| incoming | USES | Andrew Batey | Explicit | 171 |
Andrew Batey USES Ad arbitrage
Andrew says his group used ad arbitrage by buying inexpensive traffic while selling higher-priced advertising inventory.
Explicit Confidence 99% · Andrew Batey EP 171 Details
“Another thing we did in the early days was kind of an ad arbitrage.”
“we would be able to sort of print money”