Technique
technique:fear_based_persuasion
Also: emotional persuasion
Use of fear and emotional triggers rather than factual reasoning to influence behavior.
Use of fear and emotional triggers rather than factual reasoning to influence behavior.
“Instead, go for their emotions. Skip the facts and just draw on their instinctual urges and maybe even scare them.”
| Direction | Predicate | Other entity | Origin | EP |
|---|---|---|---|---|
| incoming | USES | Edward L. Bernays | Explicit | 65 |
Edward L. Bernays USES fear-based persuasion
Jack says Bernays relied on emotion and fear rather than facts or logical persuasion.
Explicit Confidence 96% · Jack Rhysider EP 65 Details
“Instead, go for their emotions. Skip the facts and just draw on their instinctual urges and maybe even scare them.”